Branding by Briana Cuamani

Communication Design

Reflection :       This entire 7 second animated version of my logo was one of the most tiresome project yet. But I also discovered a better design for my logo. I spent lots of time trying to find where to start on Adobe After Effects and I felt quite overwhelmed. For the most part, it was something I had to learn as I went through trial and error, and I followed along with a bunch of tutorials on Youtube and found exactly what I needed to lay first : the basics. There's a grand amount of tools and effects you can pull off with this software, some of it seemed pretty straightforward and other things such as making text/images zoom through the video such as I did with having my logo go zooming in a "dynamic" motion which is what my brand name is called. The first issue that came up when looking at how to even input my logo design was that it worked far better to use a PNG format of my logo rather than text. I started with one composition which I called "logo" for...

Motion Graphics Tutorials  Adobe After Effects and Adobe Animate have their pros and cons, my personal experience with both programs it was eventually clear how much each offer. The Adobe After Effects was significantly much more complex due to the formatting and it took me a lot longer to comprehend and even the tutorials were much more informative and specific when explaining the details of the small things such as opening and saving a project. It was also composed of a lot more layers and it was a mixture of Photoshop files and regular raw footage. Adobe Animate on the other hand, was a lot more simpler. I only had to drag "symbols" and set the keyframes in order to get the image to move and set a classic tween motion in order to have a fluid animation. I also got to learn how to set a path to get the symbol to move in a certain pathway and have it go up or down , left or right. Overall, it’s my first time with both of the programs and it wasn’t too bad compared to learnin...